TrustRadius Insights
Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for …
Overview
What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…
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What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization…
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Acquisio PPC Management Client Demo & Howto
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Product Details
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What is Acquisio?
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.
The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.
Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
Acquisio Features
- Supported: Scalable Campaign Management
- Supported: Elegant Reporting
- Supported: Unparalleled Optimization
Acquisio Screenshots
Acquisio Integrations
- Microsoft Advertising
- Yahoo Native
- Google Ads
- Yandex
- Baidu
- Yahoo Japan
- YP Search Marketplace
Acquisio Competitors
Acquisio Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Acquisio Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Acquisio are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Acquisio is a valuable tool used by digital marketing departments and SEM agencies to manage and optimize paid search campaigns for clients. Users rely on Acquisio to streamline their campaign setup, management, and optimization processes, saving them time and increasing efficiency. With Acquisio, users can integrate Google, Bing, and Facebook into one central location, allowing for proper budget pacing and management. Previously, users had to manually track spends on different platforms, but Acquisio solves this problem by automating tracking, reporting, budget management, and bid optimization. This automation not only saves time but also provides users with valuable insights for campaign performance review and feedback to stakeholders. The versatility of Acquisio as a reporting tool makes it a preferred choice for many users across the digital advertising department. Although some previous users raised concerns about social integration, bid management, reporting, and ease of use, overall, Acquisio has proven effective in helping professionals scale their businesses and achieve their desired outcomes in managing paid advertising campaigns across multiple publishers.
Advanced and Capable Software: Users have praised Acquisio's Bid & Budget Management Software for its advanced capabilities in pulling accurate data from sources like Google, Bing, and Facebook. Several reviewers have mentioned that the software's ability to gather data from multiple platforms has been a valuable feature.
Exceptional Customer Service: Many users have commended Acquisio for their exceptional customer service. Reviewers have noted that the company demonstrates a strong commitment to customer relationships, with everyone from client service representatives to developers and even the CEO providing top-notch support. The quick and effective customer support has been highlighted as a major strength of Acquisio.
Robust Reporting Capabilities: Acquisio's solid reporting capabilities have received positive feedback from users. Multiple reviewers have praised the platform for its ability to generate detailed reports quickly, saving hours of work every week. The reporting suite is highly regarded for its speed, ease of use, appealing visuals, and flexibility in creating data-driven reports tailored to clients' needs.
Lack of Editing Tools: Some users have found the editing tool in Acquisio to be lacking, which has led them to prefer using other ad editors for bulk changes. They feel that the current tool is not as robust or efficient as they would like it to be.
Limited Account Administration Features: A number of reviewers have mentioned that certain areas of account administration lack key features such as search, filter, and sort capabilities. This makes it difficult for users to locate and manage their desired accounts effectively.
Inability to Manage Facebook Ads: Users have expressed frustration over the inability to directly manage Facebook ads through Acquisio. While they can view data related to these ads within the platform, they are unable to perform any management actions like making edits or adjustments.
Users have made several recommendations for Acquisio based on their experiences. The most common recommendations mentioned by users include:
- Use Acquisio strategically for marketing goals.
- Try Acquisio for automation and streamlining the onboarding process.
- Consider Acquisio for scaling teams and managing SEM campaigns.
It is worth noting that users also mention various other recommendations such as trying the platform before integration, improving range analytics and reaching a wider audience, and utilizing free trials to evaluate if Acquisio meets their needs. Additionally, users highlight the benefits of saving money, comparing Acquisio to competitors, and seeking assistance from sales representatives during the evaluation process.
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Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
May 25, 2018
Acquisio Review
Acquisio is being used to manage paid campaigns, including display, social media and others.
- Clean interface, with great campaign detail representation and ad level view.
- Preview tool, to view ad copy and campaign performance summary.
- Easy to input/export campaign information.
- Expanding reporting tool, with a functionality of setting up automated report.
- Improving campaign KPI and ROI calculation methods within the tool, to make it easy to demonstrate performance.
- Making it possible to automatically optimize campaigns based on best performing ads.
- We were able to view all campaigns in one place.
- Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
- Eliminated huge amount of manual work, and saved time.
Doubleclick
March 28, 2017
Best Reports Ever!
Score 9 out of 10
Vetted Review
Verified User
Acquisio is used by the digital marketing implementation department of the company. We mainly use it for reviewing the performance of PPC campaigns and for providing feedback to all the stakeholders. It is one of the most versatile reporting tools we have used.
- Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
- Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
- Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
- Some of the screens in the platform take a little while to load and you may need to refresh.
- More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
- Hopefully they will add support for more fonts soon.
- Acquisio has helped us to improve relationships with our PPC clients.
- The customizable reports have helped our consultants gain better insight into how to help their clients as well.
- The standards we were able to reach using this platform have enabled us to be the top provider in our market.
In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed.
Yes
It doesn't happen very often but the one I can remember was resolved the same day before close of business.
There was one feature which didn't exist in the platform that we were wondering about. We asked and were told that they had been developing a solution and gave us the opportunity to to use it. They provided email and phone support and how-to guides to get us started and have saved us a lot of time.
As a full service advertising agency, Archer Malmo has a large number of clients across a variety of industries. The Digital Strategy department manges the paid search, display, and social media ads for all clients. The Digital Strategy team uses Acquisio to directly manage paid search ads and report on most digital campaigns.
- Easy to create reports for digital campaigns
- Easy to make bulk changes to paid search campaigns
- Easy to ensure consistency of paid search campaigns across Google and Bing
- Ability to automate reports and email them to specific users on a scheduled basis
- Bid and budget automation for paid search campaigns is successful at hitting CPA targets
- Lack of ability to manage social media ads
- Somewhat limited number of visualizations in reports
- Slow to add new features and respond to changes in platforms
- Increased employee efficiency
- Increased client satisfaction/retention due to the quality of the reports
- Greater insight into performance across Google and Bing
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
March 31, 2016
Save Time with Acquisio
Score 8 out of 10
Vetted Review
Verified User
Our search team uses Acquisio to manage search campaigns for our larger clients. It helps streamline campaign management, reporting, and budget management. We especially like the Bid and Budget Management (BBM) feature, which manages budgets and optimizes for cost per click and cost per acquisition. BBM saves us a lot of time and makes us more efficient.
- Reporting - robust reporting suite that saves hours every week.
- BBM - manages campaign budgets and optimizes bids.
- Great customer service.
- Little support for social management, although some of this is coming soon.
- Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
- Missing some features like labels that we use frequently.
- Increased reporting efficiency
- Better results for clients via BBM's CPC and CPA optimization
- Manage multiple engines (Google and Bing) in one platform
We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
October 20, 2015
Acquisio for Sexy Reporting and Streamlined Campaigns
We stopped outsourcing our PPC campaigns and brought it in-house, creating our [own] digital department. That is when we picked up Acquisio, looking to improve current performance.
- Our list of campaigns was massive and our team was small, so we found that Acquisio helped us streamline much of the tedious work.
- Another reason (and probably the most important) for picking up Acquisio was for the reporting features: fast, easy, and looks great.
- Another strength for Acquisio is working together with your team and having the queue of changes to go through a single point to avoid massive mistakes.
- The few times we needed assistance from our Account Manager, it was not good at all. You won't be able to get them on the phone. All problems are addressed via email after long waits for responses. I wouldn't recommend Acquisio for novices.
- Acquisio is definitely the premium solution to saving time and energy if you're already a seasoned [user] and understand what you're doing already in the campaigns.
Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great.